Marketing

Digital Marketing Course

This course will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases.

Deepdrimz
Created by
Deepdrimz

What you'll learn

  • How digital, social, and mobile technology are changing consumer behavior and expectations to present new challenges and opportunities for businesses
  • Define the fields of digital marketing and e-commerce. Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
  • Understand the concept of a marketing funnel and approaches to measuring consumers’ digital actions
  • How to use the principles of content marketing with a creative strategy to find, reach, and engage target audiences
  • How to incorporate inbound channels, tactics, and tools into an effective omni channel digital marketing strategy
  • Get familiar with the unique measurement opportunities and challenges presented by New Media

Requirements

  • A personal laptop required
  • Basic computer literacy
  • A smartphone
  • No degree or prior experience required
  • No prior programming or statistical skills required

Course description

If you are seeking to understand the forces that are driving and transforming businesses and how an effective digital strategy can help a business grow and thrive in this dynamic environment, this course is the right choice for you.

This course will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases.

When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote, and price products and services.

This course will be taught in English and French.

Course outline

  • Market Research
  • The customer journey and the marketing funnel
  • Digital Channel Planning Strategy
  • WordPress
  • Email Marketing, App Marketing
  • SEO (Search Engine Optimisation), Copywriting
  • YouTube Marketing, Linkedin Marketing
  • Social Media Marketing (Instagram, Facebook, Twitter, Pinterest & Quora).
  • Facebook Ads
  • Google Analytics, Google Adwords

You will also learn how to use the following applications:

  • Helium 10
  • Google ads 
  • WordPress

Projects they will work on during classwork and personal projects:

Learners will work on hands-on exercises and create a marketing project at the end of the course. This course includes a mini-Capstone Project where you’ll apply your skills to build a fully functional project.

Learn from the best

Why students love this course

The Digital Marketing course by DeepDrimz was informative and engaging. The content was comprehensive, and the instructors were knowledgeable. The interactive elements and practical examples were beneficial. I wish some sections were more in-depth, but overall, it's a great investment in professional development.

Amina
Amina
Student

DeepDrimz's Digital Marketing course exceeded my expectations. The content was comprehensive, up-to-date, and well-explained. The instructors were experts, and the support was excellent. The emphasis on practical implementation was valuable. Highly recommended for gaining knowledge and skills in digital marketing.

kwame
kwame
Student

DeepDrimz's Digital Marketing course didn't meet all my expectations. The content felt outdated and lacked practical application. The platform was user-friendly, but I wanted more interactive elements and real-life examples. It's suitable for beginners, but not for those seeking advanced insights.

Nia Stephanie
Nia Stephanie
Student

Any questions?
Check out the FAQs

We have put together some commonly asked questions to give you more information.

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Yes, certificates will be awarded to students who complete the courses with pass grades. Excellent students will be retained and given a chance to follow-through to our next-level training programme with the goal of making it to a professional who deserves r role at Deepdrimz as a full time team member.

Some courses are beginner courses which are very explicit and can help you transition to becoming an IT professional. Every single course has a beginner opener/guide to help anyone in need to catch up with the basics.

Yes, students will have placements in IT firms or related services industries to give them an upper hand after training. The excellent breed of students will be retained by Deepdrimz for continuous progress on a professional internship

All courses are offered in person at the training centre which is located in our main office. Detailed course programmes are also made available for distant students who can handle the structure and capacity of an online work environment.

All our courses are practical and intensive for a 4-month period with close mentorship. Every single course is accompanied with a project which requires a 100% practical skill for implementation.

Some courses are beginner and intermediate courses which are very explicit and can help you transition to becoming an IT professional.

All courses are offered in both English and French languages, depending on the needs of the students, we make available the instructors and facilitators required.

Courses are taught simultaneously and are very intensive so students are required to take one course at a time. Bright minds and worker-holics will NOT be denied the chance to pick a second course from an online training programme.

The typical duration of our courses ranges from 4-6 months.

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